Nissan’s new “Rogue One: A Star Wars Story” cine business attack for the facelifted 2017 Nissan Rogue is the brand’s better attack ever, and the best chip beyond all promotional channels, said Jeremy Tucker, carnality president, business communications and media, Nissan North America.
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“It’s not aloof marketing,” Tucker said at a columnist examination of a 30-second atom alleged “Battle-Tested” actuality Wednesday night. “We are alarming it abroad digitally, socially, every way,” including Star Wars contest at Nissan dealerships through the holidays, he said.
“Everybody abroad is activity to be accomplishing Santa Claus. Our dealers are activity to be accomplishing the Rogue One Star Wars Bound Edition vehicle,” he told Automotive News at the Manhattan debut. The limited-edition adaptation gets appropriate badging.
He said the actuality that the agent and the new Star Wars cine allotment the Rogue name was carefully a coincidence, but one that Nissan jumped on appropriate away. Nissan is additionally advancing a 60-second Star Wars ad, to be apparent at abutting month’s Los Angeles auto show.
“Once they appear the name of the cine it was an accessible call. It’s a accustomed synergy,” Tucker said.
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The movie, Rogue One: A Star Wars Story, debuts Dec. 16, while Nissan’s 30-second ad break on Monday during “Monday Night Football.”
The ad will comedy up the assurance technology acclimated in the facelifted 2017 Rogue. The agent is extensive showrooms now, with new advanced and rear fascias and LED headlights. New assurance appearance accommodate advanced emergency braking with banal detection, which is alternative on less-expensive trim and accessories levels.
The affection uses alarm to faculty an approaching blow and administer the brakes, and an optical camera accurately to aces out pedestrians.
Image Source: gaw.to
The ad shows a woman active the 2017 Rogue through a computer-generated simulation of a Star Wars battle, featuring the movie’s lumbering, elephant-like walkers, zooming fighter aircraft, afire baby accoutrements and lots of explosions.
The ad again demonstrates the crossover’s real-life advanced emergency braking affection with banal detection, as an animal apprentice ambles into the alley in advanced of the Nissan Rogue.
The agent comes to a stop, and the apprentice boring turns its arch to attending at the driver, as if to say, “What are you attractive at?”
Image Source: edmunds-media.com
The Rogue One accord is bound to the distinct movie, from now through April 2017, Tucker said. In acknowledgment to a question, he said jokingly that “Revenge of the Titan” had a nice arena to it, apropos to the Nissan Titan pickup.
Tucker abutting Nissan in 2014. He was carnality admiral for cardinal business with Disney Consumer Products back Disney acquired the Star Wars cine franchise.
The commodity “Nissan ad capitalizes on Star Wars with Rogue tie-in” originally appeared on autonews.com
By Jim Henry, Automotive News
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