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Omnicom Accumulation is alive the geographic centermost of its Nissan annual in the U.S. to the East Coast from Los Angeles, area TBWAChiatDay had been application the automaker aback it won the artistic annual in 1987.

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The move will advance to “a accepted headcount abridgement in L.A., with an admission in added locations and disciplines,” according to a TBWA memo. The ambition is to get bureau assets afterpiece to Nissan North America’s address abreast Nashville, Tenn. Nissan confused to Tennessee from Southern California in 2006.

The Omnicom move is allotment of a larger, advancing advance by Nissan North America’s Business VP Jeremy Tucker to get bigger accord amid the bureau cadre that accomplish up Omnicom’s committed unit, accepted globally as Nissan United.

The U.S. Nissan aggregation includes TBWAChiatDay, Zimmerman Advertising, OMD and added Omnicom agencies. The accumulation already has cadre in Nashville, as able-bodied as New York and Fort Lauderdale, Fla., area Zimmerman is based. But the latest move is meant to “align the assets from our bureau ally from Omnicom afterpiece to me and my aggregation — it’s access, it’s speed, it’s nimbleness,” Mr. Tucker said in an interview.

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In the centralized bureau memo, TBW Worldwide CEO Troy Ruhanen said: “As we abide to accumulate clip with all of our clients’ needs and geographic demands, we charge to action adaptability aural our arrangement in adjustment to serve their needs. This entails not alone relocating and redistributing aptitude but additionally a added accessible way to administration our assets beyond offices.”

The move includes some cadre changes. Omnicom has assassin Joe Garcia from 72andSunny in a anew created role to advance Omnicom’s U.S. Nissan business, Mr Tucker said. His appellation is chief VP-Omnicom. “He will accompany the Nissan bureau ancestors as our key cardinal business adviser and Omnicom bureau accord leader. He will alpha this Monday and will be based in Nashville,” Nissan said in an emailed statement.

“He’s basically activity to be my advance integrator beyond all of my Omnicom agencies alive anon with me actuality in Nashville,” Mr. Tucker said. Andrew Dauska, TBWAChiatDay’s managing administrator on the Nissan annual aback backward 2015, is no best on the account, Mr. Tucker confirmed.”TBWA and Omnicom are exploring new opportunities for him aural the network,” said an bureau spokeswoman.

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Jon Castle continues to advance Omnicom’s all-around Nissan United unit.

Nissan began afraid up its Omnicom accord almost a year ago afterwards the automaker became annoyed with the captivation company’s assignment on the account.

In a March 2016 annual with Automotive News, Nissan’s anew installed U.S. sales bang-up Christian Meunier critiqued the Nissan cast as “vague” admitting billions of dollars spent on ads in contempo years. In the annual he declared how he pushed for new account by locking bureau cadre “in a allowance for a anniversary in New York, and came aback afterwards a anniversary and it was still shit. … I came aback afterwards two weeks and it was still shit.” He said he told them that “‘You guys bigger bear something. You’d bigger appear to Nashville abutting anniversary with a plan that works.’ And they came aback with a actual acceptable plan.”

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For his part, Mr. Tucker has pushed for greater accord amid Zimmerman — which had historically handled dealer-focused “tier two” announcement — and TBWA.

“We accept to be added collaborative. Those old bureau models and roles do not amount to me,” he said. Acceptable account can appear from anywhere, he added, acquainted that “there is no added curve any added amid bank two and bank one [agencies].”

He has additionally gotten OMD — which handles media — complex beforehand in the process. “The media aggregation is now allotment of the joint-strategic planning action with creative,” he said, in a move to anticipate media planning from actuality an afterthought.

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Mr. Tucker acicular to the automaker’s contempo acknowledged activation of its Star Wars business affiliation as affidavit that the new access is working. The attack acquainted Nissan’s Rogue SUV by attached into the blur “Rogue One: A Star Wars Story.” Mr. Tucker alleged it the “largest best chip affairs we accept anytime done.”

Nissan dealers accept accepted the campaign, according to a adventure appear backward aftermost year in Automotive News.

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