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Ford Motor Co. accepted on Wednesday that it affairs to end assembly of the affluence Lincoln Continental auto in the U.S. at the end of 2020. A 2021 archetypal year agent will be offered to the China bazaar afore the auto says goodbye.
2021 Lincoln Continental
“It will end for both China and the U.S. at the end of the year,” Angie Kozleski, Lincoln spokeswoman, told the Free Press. “Production is done at the end of this year. The name will go aback into the vault. It has a continued and affluent history. But assembly for this agent will be catastrophe at the end of this year.”
The 2021 Lincoln Continental, which is congenital at the Flat Rock Assembly Plant, will be accessible for acquirement in China only.
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The Ford Mustang is fabricated at Flat Rock, too.
More: Forget the anatomy massage, Lincoln Continental drives like buttah
More: $110,000 Lincoln Continentals advertise out in 48 hours; 2020 archetypal planned
More: Lincoln Continental: A limited-edition architecture of 80 new cars for $100,000 each
The aggregation issued a statement:
2021 Lincoln Continental
Release Date and Concept
“Lincoln is advance in advance segments and the cast will affection a abounding portfolio of SUVs, including a absolutely electric agent in the future. Lincoln will abide to accumulate its newest SUVs beginning and we will accept added account to allotment after this year; however, as the full-size exceptional auto articulation continues to abatement in the U.S., we plan to end assembly of the Lincoln Continental at the end of this year.”
The ample exceptional auto articulation has been crumbling over the accomplished bristles years, Kozleski said. “In China, while it’s declining, it’s not crumbling at the aforementioned rate.”
CONSTELLATION BRANDS, INC.
Ford, which is appointed to absolution second-quarter sales abstracts on Thursday, said consumers in the U.S. and China are responding to the Lincoln SUVs — the Corsair, the Aviator and the Navigator.
“We attending advanced to architecture our able portfolio of SUVs,” Kozleski said.
The Continental auto reflects a time in history. It is generally affiliated to an era when smoking was adult and admiral sipped affair during business lunches. The 1961 Lincoln Continental alien America to a new architecture that adapted a declining affluence cast into a hot auto carrying world leaders, automated barons and the Hollywood elite.
President John F. Kennedy rode through Dallas in a dark dejected Continental convertible. It is the affiliation with American history and pop ability that inspires account from consumers in China.
But U.S. consumer tastes have changed to favor larger silhouettes.
2021 Lincoln Continental
“The affluence bazaar has confused to favor SUVs over sedans as the non-luxury bazaar has. Lincoln has congenital a solid portfolio of SUVs. It doesn’t charge the Continental,” said Michelle Krebs, controlling analyst at Cox Automotive. “It acceptable was about time for a brace of the Continental and Ford acceptable absitively the advance wasn’t account it.”
But Eric Noble challenges the abstraction that the Continental is activity abroad because of customer tastes. Mercedes sells affluence of commuter cars, he noted.
“It’s disingenous to explain it abroad so simply,” said Noble, assistant in the busline architecture administration at Art Center College of Architecture in Pasadena, Calif.
“Lincoln didn’t ‘just’ kill Continental, they’ve been killing it for decades — the afterlife of a thousand cuts,” he said. “Regardless of any above-mentioned successes, affluence brands controlled by boilerplate carmakers forever abatement into the aforementioned low advance … trap. Most exceptional buyers aren’t brainless and never absolutely accept been.”
Lincoln is throwing abroad commodity special, Noble said. “The 1961 Continental was an figure and profit-maker because Lincoln pulled out every stop — powertrain, anatomy and administration — to accomplish a accomplished artefact that wasn’t aloof a Ford. If they’re abject about accepting to abolish Continental today, attractive in the mirror and allurement the question, ‘Were we absolutely committed to carrying a aces product?’ would be a abundant idea.”
Contact Phoebe Wall Howard at 313-222-6512 or [email protected] Follow her on Twitter @phoebesaid. Read added on Ford and assurance up for our autos newsletter.
This commodity originally appeared on Detroit Free Press: Ford confirms it is catastrophe assembly of Lincoln Continental
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