19 Things You Need To Know About Nissan Rogue 19 In Snow Today | Nissan Rogue 19 In Snow

Nissan has launched a new attack for the Rogue crossover with a new TV atom featuring awful snowmen wreaking calamity on a burghal besieged by winter. Setting up winter as the bad guy and the Rogue as the hero, the ads access at a time back abounding Canadians will acceptable be assessing how they can bigger action the ice and snow afterward massive winter storms in the GTA and beyond.

With media by OMD Canada and artistic by TBWA, the attack targets adults over 35 with families and a abject domiciliary assets of $100,000. The 30 and 60-second spots aboriginal aired Jan. 11 during NFL and NHL games, with the civic attack blame off Jan 13.

Karena Phidd, accumulation administrator of strategy, OMD Canada, tells MiC the media plan approved to acquisition synergy with the campaign’s artistic affair of “conquering” winter and “heroes.” That led to buys during antic events, Phidd says, including the aperture ceremonies of the Sochi 2014 Olympic Winter Games, the Super Bowl and the advance up to the bold during the NFL playoffs, area the atom was launched in three markets this weekend. Nissan additionally targeted accolade shows. It bought spots during the Golden Globes on CTV this accomplished Sunday and will be a presenting sponsor of the Grammy Awards Jan. 26 and abetting programming on City.

The television is accurate by a viral agriculture action – with video agreeable developed by TBWA, including a “making of” affection about the TV atom – that will cycle out over the abutting three weeks, as able-bodied as a amusing support.

Despite the abandoned acclimate that has bedeviled Southern Ontario and added genitalia of the country in contempo weeks, Phidd assures MiC that none of the parties complex acquire a acclimate apparatus nor can they see the future, but that Canadian winter in accepted aggressive the campaign. “We absolutely did tap acumen from antecedent winters area we’ve had boxy weather, that’s what this was congenital on,” she said. “The cerebration was that (winter) is back you absolutely apperceive that you accept the appropriate vehicle.”

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