Like best of you I was ambrosial aflame about the new Jeep Renegade, and I don’t alike absolutely like crossovers. Jeep acutely had history and announcement on its ancillary aback it launched the nameplate, but aftermost ages Honda comatose the crossover affair with the HR-V and larboard Jeep in the dust. So how did they do it?
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According to GoodCarBadCar.net, Honda awash 6,381 HR-Vs in its admission month. What is surprising, is that the HR-V outsold what is arguably the added ambrosial Jeep Renegade. Jeep managed to move alone 4,416 Renegades.
It is important to acknowledgment that the HR-V crossover did not accept the aforementioned akin of auto-journo action nor a continued accustomed ad attack (Jeep started announcement the Renegade aback in February). Remember, this is a articulation that targets those all important millennial buyers area appearance and technology are a top priority. Despite the Jeep attractive the allotment a little better, it seems that adolescent bodies will approach to a safe bet. Wards Auto letters that a third of the HR-V buyers were new to the Honda brand.
With 16 powertrain combinations, a huge host of features, and some off-road chops, the 2015 Jeep…
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However, they may be added activity on actuality than aloof appearance and substance. Normally calm cars action decidedly lower amount credibility than their acceptation rivals, but in this case Honda may accept won the amount game. The Renegade has a starting MSRP of $18,990, that is alone about $1,000 cheaper than the abject HR-V $19,995. On a acquirement that added admirable may comedy a cogent role, but added and added adolescent bodies are leasing their bargain cars and this is area Jeep is accepting clobbered.
On Jeep’s website they accept an advertised charter appropriate on a 2WD Sport, chiral Renegade with A/C and upgraded radio that carries an MSRP of $21,685. With a down-payment of $2,999 and 12,000 afar per year, payments would be $229 a ages for 36 months (before taxes and fees).
Honda currently does not accept any advertised charter specials for the H-RV, because it is too new to authorize those incentives, but they are alms a CR-V LX AWD with automated auto (MSRP $25,575) for $209/mo for 36 months and alone $2,199 bottomward (before taxes and fees).
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In summary, Honda will charter you a larger, added big-ticket crossover for beneath money bottomward and a lower account payment. They are able to do so because of a able resale value.
To accord you a absolute apple example, I had a chump in New Jersey that capital to charter a four-wheel drive or all-wheel drive crossover for 36 months 12,000 afar per year and had $3,000 to put down. They capital to be beneath $300 a ages (including all taxes and fees). This chump wasn’t set on any one accurate car, but did acknowledgment she admired the Renegade. On a $24,000 Jeep, the charter adduce was $299 a ages with $3,000 down. On a $31,000 Nissan Rogue SL AWD, it was $276 a ages with $3,000 down. She went with the Nissan. Jeep’s low balance ethics are about appraisement it out of the bazaar aback it comes to leases.
In accession to the charter advantage, Honda additionally seems accept hit a candied atom aback it comes to options and pricing. A loaded HR-V AWD stickers for $26,720 and is able with navigation, covering seats, Honda Lane Watch and added goodies. If you appetite agnate accessories on a mid-level Renegade Latitude 4WD, Jeep will accomplish you array the options for a absolute MSRP of $28,570. The Renegade will appear with a few added accretion and whistles and a “Trail Rated” four-wheel-drive system, but best buyers in this articulation don’t affliction about off-road adeptness and abounding will acquisition it adamantine to absolve the about $2000 premium.
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The Renegade is absolutely a fun little crossover for the money, but those buyers that appetite to get their easily on one may appetite to delay until the account builds up and it armament Jeep to bandy some abundant incentives in adjustment to drive the amount down. Or you can aces up a heavily attenuated archetype in a year or two.
If you accept a question, a tip, or article you would like to to allotment about car-buying, bead me a band at [email protected] and be abiding to accommodate your Kinja handle.
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